Like many companies, our customers face major challenges in the labor market. The shortage of skilled workers is becoming increasingly acute, and important key positions can often only be filled with a long lead time, while the complexity of tasks in the project environment continues to rise. Under these conditions, employee retention, development, and targeting the right talent in the recruiting process are becoming increasingly important.
That's why we launched an exciting employer branding project this year for one of our clients in the architecture sector. But what does employer branding actually mean?
Employer branding describes the strategic orientation of a company as an attractive employer. The goal is to develop a clear and authentic employer brand that both retains existing employees and attracts new talent. In times of skilled labor shortages, a strong employer brand is crucial to standing out from the competition.
Employer branding should be understood as both an internal and external process. The authenticity of the promises made is essential: only when external communication and internal culture are aligned can talented individuals be retained in the company in the long term.
In order to develop a coherent and successful concept, we proceeded as follows:
Our goal is to work with our clients to create an employer brand that is not only visible but also tangible—for existing employees and for the talent of tomorrow.
